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ABSTRACT FROM ARTICLES ON HAIR LOSS

ABSTRACT #
  • 36
TITLE
  • PHARMACIA GETS EXCLUSIVE RIGHTS TO 5% MINOXIDIL IN THE US
SUMMARY FROM
  • HAIRSITE'S EDITORIAL
Source
  • HAIRSITE - 2/2/98
CONTENTS
  • The US Food and Drug Administration (FDA) granted Pharmacia & Upjohn the exclusive rights for 5% minoxidil marketed as Rogaine Extra Strength For Men in the US for three years.
  • Pharmacia & Upjohn is the manufacturer of Rogaine (2% minoxidil) - one of the most popular topical lotion for hair  loss in the world. In January 1998, the company introduced Rogaine Extra Strength For Men in the US - a formula that contains 5% minoxidil.
  • Pharmacia & Upjohn has budgeted $80 million to market and promote the stronger version of Rogaine. It has been reported that the stronger formula performs 45% better than the original formula.
  • While Pharmacia & Upjohn has the exclusive rights to market Rogaine Extra Strength For Men (5% minoxidil) in the U.S., a generic version of the same 5% minoxidil topical lotion is available overseas at much lower cost. For more info about 5% minoxidil's availability, please email HairSite@aol.com
 

 

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