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• Shen Min Activator Serum - Proprietary BioVector Lipid Complex Delivery System

• HairSite Editorial - 3/26/99

• Griffin Public Relations & Marketing

The Fight Against Hair Loss Now Moves to a New Level:
3/26/99 - Asserting that the fight against hair loss should not have to come at the risk of incurring potentially serious side effects, Biotech Corporation President and Chief Executive Officer Greg Kelly today called his company's introduction of the Shen Min® Activator Serum a wellness breakthrough that should take the discussion of hair loss prevention to a new level.

"Eastern science and western technology can work together to create a better performing, more cost-effective solution that fights against hair loss without exposing consumers to potentially harmful side effects," Kelly said today. "The development and market introduction of the Shen Min Activator Serum, along with its all-natural Shen Min tablets, underscores the possibility of this happening. We sincerely hope that more companies take a closer look at joining together the very best of what eastern and western technology have to offer. The consumer will benefit as a result."

According to Kelly, the key to fighting hair loss, particularly for men experiencing male pattern baldness, is to control the level of Dihydrotesterone (DHT) in the scalp. High levels of DHT trigger the hair follicles to go into a resting or dormant state - a state that effectively stops hair growth. "The challenge is to create a product that most effectively lowers DHT levels while stimulating follicular activity. We believe the best way to do this is by combining Minoxidil and Retinyl Palmitate with an extract of the Chinese herb He Shou Wu and proven hair nutrients like Biotin."

The final piece of the puzzle is teh delivery system used to apply the product. "We have created a proprietary BioVector Lipid Complex delivery system that works on time-release basis. It's four times more effective than conventional solutions and ensures continuous stimulation of the follicles," he explained.

"Shen Min Activator Serum is a powerfully advanced, scientifically sound solution that does not expose the consumer to any known side effect, as is known about drugs like Propecia ™ from Merck," he emphasized. "So what solution do you want to use in the fight against hair loss - a complete and balanced solution like Shen Men or a solution that carries with it known, potentially harmful side effects ? I think the choice is a clear one. "

Now being sold at leading health food stores, drug stores, pharmacies and supermarkets, Shen Min Activator Serum actually begins working where Rogaine® leaves off. A 3-oz package of Shen Min Activator carries a suggested retail price of US $29.99. Because it features 50% more volume than Rogaine®, Shen Min Activator is the most cost-effective, high performance way to fight back against hair loss. Shen Min Activator is designed to be applied twice a day (in the morning and evening, before sleep) and has been proven to be effective in a wide variety of user applications, including among people experiencing hair loss due to chemotherapy. For those consumers who do not want to work with a serum, Biotech offers its all natural Advanced Formula Shen Min Nutrient tablets.

Please note the above is a direct excerpt of the press release for Biotech Corporation, the product has not been reviewed by HairSite at this point.